Food companies are all geared up for back to school. They have been for months. I got my first press release about containers for school lunches weeks before the kids were even out of school. The world is indeed mad.

I also got a box with Goldfish, the snacks, not the fish. And they were such a big hit at home, I'm horrified I have to wait until August to see them again.

They are Goldfish S'mores Adventures. There are graham fish, chocolate fish and marshmallow fish. Yes, you make fish s'mores without the campfire.

The 16-19 year olds at my house, and there are many, dug into the fish to make their little S'mores and judged them "sick". For those of you you don't do teenspeak, that means they are great.

Each bag of fun will cost $2.19 when they launch in August at grocery stores everywhere.